![]() However, the price was divided into a few different parts. ![]() When purchasing models from Lego Design byME, the price was significantly high compared to store-bought Lego sets, leading consumers to believe that the prices were unreasonable. Models were uploaded to Design byME on the Lego website, and creations could either be shared with the world in the gallery or purchased as a custom Lego set. This was done on a program called Lego Digital Designer. Lego Design byME was created for people to build and experiment with virtual Lego bricks.
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